the blog

Influencer marketing has officially entered its adulthood. Creators are no longer treated as hobbyists. Brands rely on them for storytelling, conversion, and trust. Entire marketing strategies are built around creator content. Influencer marketing budgets now rival traditional advertising spend. And yet, at the center of this booming industry is a contradiction that has become impossible […]

If you spend any time inside creator Facebook groups or TikTok comment sections, you will see the same complaint repeated over and over: “Why do talent agencies never work with UGC creators?”“I am getting paid per video, but agencies only sign influencers.”“I want representation, but every agency turns me down.” It feels personal, but it […]

Pricing is one of the hardest parts of being a creator. It does not matter if you have five thousand followers or fifty thousand followers, you have probably asked yourself: “How much should I be charging?”“What if my rate is too high and they walk away?”“What if my rate is too low and I undervalue […]

Most creators reach a point where they start asking the same question: “Do I need an agent or a manager?” It seems like everyone in the creator industry uses these terms interchangeably, but agents and managers play very different roles. When you understand the difference, you can make smarter decisions about your career, your income, […]

Every creator reaches the point where brand deals start showing up, agencies begin taking notice, and you realize something important. You are now a business. And businesses need assets. The creator equivalent of a resume, a website, and a pitch deck all rolled into one is your portfolio. A strong creator portfolio is how you […]

The creator industry is not the wild west anymore. Brands are smarter, budgets are tighter, and expectations are significantly higher. The days of randomly grabbing influencers with the biggest follower count are gone. Brands in 2025 want creators who can do one thing consistently: drive meaningful impact. Impact does not always mean sales. Sometimes the […]

The moment you start growing on social media, you will hear the same question from other creators, your audience, and even brands. “Are you signed with an agent yet?” For many creators, getting a talent agent feels like a milestone. A badge of legitimacy. Proof that your content is working and your influence is growing. […]